Privacy Policy

Last updated: February 2026

1. Introduction

Current Wildfires ("we", "our", "us") is a real-time wildfire monitoring service that uses publicly available satellite data. This privacy policy explains how we collect, use, and protect information when you visit our website currentwildfires.com.

2. Information We Collect

Current Wildfires does not collect personally identifiable information. We do not require registration, login, or personal data to use our service. The information we process includes:

• Anonymous usage data through Google Analytics
• Technical cookies necessary for site functionality
• Third-party advertising cookies through Google AdSense

3. Google Analytics (GA4)

We use Google Analytics 4 to understand how visitors interact with our site. GA4 collects anonymous data such as:

• Pages visited and time spent
• Approximate country and region (not exact location)
• Device type and browser
• Referral source (how you reached the site)

Google Analytics uses cookies to generate aggregated statistics. No personally identifiable data is collected. You can learn more at Google Privacy Policy .

4. Google AdSense

We use Google AdSense to display advertisements on our site. Google AdSense may use cookies and similar technologies to serve personalized ads based on your visits to this and other websites. Specifically:

• Google uses cookies (such as the DART cookie) to serve ads based on prior visits
• You may opt out of personalized advertising by visiting Google Ads Settings
• Third-party advertising vendors may also use cookies for ad serving

For more information on how Google uses data from partner sites, visit: How Google Uses Data .

5. NASA FIRMS Data

The fire data we display comes from NASA's FIRMS (Fire Information for Resource Management System). This data is in the public domain and freely available to anyone. We do not collect personal location data from users; the data shown on the map is satellite fire detection data.

6. Cookies

Our site uses the following types of cookies:

• Essential cookies: Required for basic site functionality, such as storing language preferences and local data cache
• Analytics cookies: Used by Google Analytics to generate anonymous usage statistics
• Advertising cookies: Used by Google AdSense and its partners to display relevant advertisements

You can control and delete cookies through your browser settings. Note that disabling cookies may affect site functionality.

7. Your Rights

Depending on your location, you may have the following rights:

• Opt out of personalized advertising through Google Ads settings
• Delete cookies through your browser settings
• Request information about the data we process

8. Contact

If you have questions about this privacy policy, you can contact us through our website.

This policy may be updated periodically. Any changes will be posted on this page with the last updated date.